The problem today is that the banks like Goldman Sachs, Morgan Stanley, Deutsche Bank and many others no longer serve the same function they once did. Instead of raising capital and debt for corporations, many banks have shifted their focus to proprietary trading (trading on their own accounts) and commission based trading (creating marketplaces and trading for their clients). What we typically think of as investment banks are no longer investment banks – they are dealers and traders. For example, take a look at the revenue breakdown of Goldman Sachs by business activity. In 1999, investment banking represented 33% of net revenue. Last year, investment banking represented only 11%, and in a dramatic shift trading/dealing accounted for over 76% of Goldman’s net revenue. Why are we still calling Goldman Sachs an ‘investment bank’ when it doesn’t lend money anymore?
Goldman Sachs Revenue by Business Activity, 1999 & 2009